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In 2011 International Conference in Electrics, Communication and Automatic Control Proceedings (2012), pp. 955-961, doi:10.1007/978-1-4419-8849-2_121 Key: citeulike:11247408
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This study is based on “use and gratifications” theory, trying to understand the user’s motivations, use behaviors, and satisfactions after using the mobile e-books. Questionnaire methodology was utilized. The result shows the differences among demographics in motives and satisfactions. In addition, the stronger motives the user has the higher are the satisfactions.
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