Designing for ROI: Toward a Value-Driven Discipline for E-Commerce Systems Design

@misc{citeulike:86734, abstract = {E-business management is an on-going process of understanding consumer needs and developing online solutions to meet those needs To be effective in today's competitive environment of e-commerce, e-businesses cannot afford to neglectjustijS, ing the return on investment (ROI) of their online operations. Ideally, companies would like to understand how users are using their Web site and how this translates into value creation (or value leakage) so that online solutions can be implemented to...}, author = {Hahn, Jungpil and Kauffman, Robert J. and Park, Jinsoo }, citeulike-article-id = {86734}, keywords = {design, roi}, posted-at = {2005-02-01 10:21:41}, priority = {2}, title = {Designing for ROI: Toward a Value-Driven Discipline for E-Commerce Systems Design}, url = {http://citeseer.ist.psu.edu/hahn02designing.html} }

TY - GEN ID - citeulike:86734 L3 - citeulike-article-id:86734 TI - Designing for ROI: Toward a Value-Driven Discipline for E-Commerce Systems Design N2 - E-business management is an on-going process of understanding consumer needs and developing online solutions to meet those needs To be effective in today's competitive environment of e-commerce, e-businesses cannot afford to neglectjustijS, ing the return on investment (ROI) of their online operations. Ideally, companies would like to understand how users are using their Web site and how this translates into value creation (or value leakage) so that online solutions can be implemented to... KW - design KW - roi AU - Hahn, Jungpil AU - Kauffman, Robert AU - Park, Jinsoo UR - http://citeseer.ist.psu.edu/hahn02designing.html ER -