Getting the message across: visual attention, aesthetic design and what users remember Export

@inproceedings{citeulike:4771574, abstract = {An investigation into user attention and design quality in websites is described. The investigation combined reported attention to areas of interest, with free memory recall and a questionnaire to assess whether areas of interest that users attended to were also remembered and rated well in terms of aesthetic design and usability. Users' memory of areas of interest and design features agreed reasonably well with their reported attention. The sites which were rated more attractive overall had an open layout, extensive use of animations which drew users' attention, and good aesthetic design ratings. Aesthetics was the more important determinant for overall attractiveness; whereas content, brand and usability were more important for overall preference. Based on the analysis, design guidelines for directing user attention are proposed.}, address = {New York, NY, USA}, author = {Sutcliffe, Alistair and Namoune, Abdallah}, booktitle = {DIS '08: Proceedings of the 7th ACM conference on Designing interactive systems}, citeulike-article-id = {4771574}, citeulike-linkout-0 = {http://portal.acm.org/citation.cfm?id=1394447}, citeulike-linkout-1 = {http://dx.doi.org/10.1145/1394445.1394447}, doi = {10.1145/1394445.1394447}, isbn = {978-1-60558-002-9}, keywords = {ads, banner}, location = {Cape Town, South Africa}, pages = {11--20}, posted-at = {2009-06-08 01:15:27}, priority = {2}, publisher = {ACM}, title = {Getting the message across: visual attention, aesthetic design and what users remember}, url = {http://dx.doi.org/10.1145/1394445.1394447}, year = {2008} }

TY - CONF ID - citeulike:4771574 L3 - citeulike-article-id:4771574 N2 - An investigation into user attention and design quality in websites is described. The investigation combined reported attention to areas of interest, with free memory recall and a questionnaire to assess whether areas of interest that users attended to were also remembered and rated well in terms of aesthetic design and usability. Users' memory of areas of interest and design features agreed reasonably well with their reported attention. The sites which were rated more attractive overall had an open layout, extensive use of animations which drew users' attention, and good aesthetic design ratings. Aesthetics was the more important determinant for overall attractiveness; whereas content, brand and usability were more important for overall preference. Based on the analysis, design guidelines for directing user attention are proposed. CY - Cape Town, South Africa SN - 978-1-60558-002-9 AD - New York, NY, USA EP - 20 TI - Getting the message across: visual attention, aesthetic design and what users remember PB - ACM T2 - DIS '08: Proceedings of the 7th ACM conference on Designing interactive systems SP - 11 KW - ads KW - banner AU - Sutcliffe, Alistair AU - Namoune, Abdallah PY - 2008/// UR - http://dx.doi.org/10.1145/1394445.1394447 ER -