Persuading users to perform follow-on tasks: an initial case study Export

@inproceedings{citeulike:4784887, abstract = {Motivation -- To design ways of attracting users onto Internet sites, which are more persuasive than Banner advertisements, and which maintain the usability of the host site equally well.}, address = {New York, NY, USA}, author = {Colbert, Martin and Lewis, Makayla and Chattratichart, Jarinee and Edwards, Nalini}, booktitle = {ECCE '08: Proceedings of the 15th European conference on Cognitive ergonomics}, citeulike-article-id = {4784887}, citeulike-linkout-0 = {http://portal.acm.org/citation.cfm?id=1473056}, citeulike-linkout-1 = {http://dx.doi.org/10.1145/1473018.1473056}, doi = {10.1145/1473018.1473056}, isbn = {978-1-60558-399-0}, keywords = {ads, banner}, location = {Funchal, Portugal}, pages = {1--8}, posted-at = {2009-06-09 04:54:10}, priority = {2}, publisher = {ACM}, title = {Persuading users to perform follow-on tasks: an initial case study}, url = {http://dx.doi.org/10.1145/1473018.1473056}, year = {2008} }

TY - CONF ID - citeulike:4784887 L3 - citeulike-article-id:4784887 N2 - Motivation -- To design ways of attracting users onto Internet sites, which are more persuasive than Banner advertisements, and which maintain the usability of the host site equally well. CY - Funchal, Portugal SN - 978-1-60558-399-0 AD - New York, NY, USA EP - 8 TI - Persuading users to perform follow-on tasks: an initial case study PB - ACM T2 - ECCE '08: Proceedings of the 15th European conference on Cognitive ergonomics SP - 1 KW - ads KW - banner AU - Colbert, Martin AU - Lewis, Makayla AU - Chattratichart, Jarinee AU - Edwards, Nalini PY - 2008/// UR - http://dx.doi.org/10.1145/1473018.1473056 ER -