Eye Movement Patterns on Single and Dual-Column Web Pages Export

@article{citeulike:4810581, abstract = {This study examines eye movement patterns of users browsing or searching a 1-column and 2-column news article on a web page. The results show a higher number of fixations for information in the second column of an article than for the same information in the lower portion of a single column. In addition, the typical "F" pattern appeared in the left column of the 2-column layout, but not in the right column. Users also fixated more on other page elements, such as ads, when they were browsing than when they were searching.}, author = {Shrestha, S. and Owens, W. J.}, citeulike-article-id = {4810581}, citeulike-linkout-0 = {http://www.surl.org/usabilitynews/101/column.asp}, journal = {Usability News}, keywords = {ads, banner, eye-tracking}, month = {May}, number = {1}, posted-at = {2009-06-11 11:41:33}, priority = {2}, title = {Eye Movement Patterns on Single and Dual-Column Web Pages}, url = {http://www.surl.org/usabilitynews/101/column.asp}, volume = {10}, year = {2008} }

TY - JOUR ID - citeulike:4810581 L3 - citeulike-article-id:4810581 N2 - This study examines eye movement patterns of users browsing or searching a 1-column and 2-column news article on a web page. The results show a higher number of fixations for information in the second column of an article than for the same information in the lower portion of a single column. In addition, the typical "F" pattern appeared in the left column of the 2-column layout, but not in the right column. Users also fixated more on other page elements, such as ads, when they were browsing than when they were searching. IS - 1 JF - Usability News TI - Eye Movement Patterns on Single and Dual-Column Web Pages VL - 10 KW - ads KW - banner KW - eye-tracking AU - Shrestha, S AU - Owens, WJ PY - 2008/05// UR - http://www.surl.org/usabilitynews/101/column.asp ER -