Eye Movement Analysis of Text-Based Web Page Layouts Export

@article{citeulike:4810616, abstract = {User eye movements of five different text-based web page layouts were compared. The layouts evaluated were a narrow 1-column, narrow 2-column and full-length text layouts, including those with a picture on the right and a picture on the left of the article paragraph. All of these were evaluated while users conducted a simple browse task. Heatmap and fixation count data showed no significant difference in the fixation count between the different page layouts. The heatmaps of the layouts shared a similar F-pattern for fixations, with the concentration of the fixations above the fold. Further analysis showed a similar order of fixations on the 2-column and the full-length layout conditions and an identical order of fixations on the picture-left and the picture-right layout conditions. The narrow 1-column layout showed a fixation order different from the other layouts.}, author = {Shrestha, S. and Owens, W. J.}, citeulike-article-id = {4810616}, citeulike-linkout-0 = {http://www.surl.org/usabilitynews/111/eyetracking.asp}, journal = {Usability News}, keywords = {ads, banner, eye-tracking}, month = {April}, number = {1}, posted-at = {2009-06-11 11:45:12}, priority = {2}, title = {Eye Movement Analysis of Text-Based Web Page Layouts}, url = {http://www.surl.org/usabilitynews/111/eyetracking.asp}, volume = {11}, year = {2009} }

TY - JOUR ID - citeulike:4810616 L3 - citeulike-article-id:4810616 N2 - User eye movements of five different text-based web page layouts were compared. The layouts evaluated were a narrow 1-column, narrow 2-column and full-length text layouts, including those with a picture on the right and a picture on the left of the article paragraph. All of these were evaluated while users conducted a simple browse task. Heatmap and fixation count data showed no significant difference in the fixation count between the different page layouts. The heatmaps of the layouts shared a similar F-pattern for fixations, with the concentration of the fixations above the fold. Further analysis showed a similar order of fixations on the 2-column and the full-length layout conditions and an identical order of fixations on the picture-left and the picture-right layout conditions. The narrow 1-column layout showed a fixation order different from the other layouts. IS - 1 JF - Usability News TI - Eye Movement Analysis of Text-Based Web Page Layouts VL - 11 KW - ads KW - banner KW - eye-tracking AU - Shrestha, S AU - Owens, WJ PY - 2009/04// UR - http://www.surl.org/usabilitynews/111/eyetracking.asp ER -