On-line newspapers and multimedia content: an eye tracking study Export

@inproceedings{citeulike:4850512, abstract = {On-line newspapers have gone through great development lately, actually changing the world of press. On the other hand, the electronic medium is often regarded as the plain counterpart of paper, with straight transpositions of both content and layout. Successful information design for the Web, however, needs careful choices about communication styles and structural elements, to create really useful news complements. In this article we focus on the multimedia component of on-line newspapers, which is surely one of their most distinctive features compared to printed versions. Using eye tracking technology, we have studied five main design issues related to multimedia, obtaining results which could only be guessed with "traditional" usability tests.}, address = {New York, NY, USA}, author = {Mosconi, Mauro and Porta, Marco and Ravarelli, Alice}, booktitle = {SIGDOC '08: Proceedings of the 26th annual ACM international conference on Design of communication}, citeulike-article-id = {4850512}, citeulike-linkout-0 = {http://portal.acm.org/citation.cfm?id=1456536.1456548}, citeulike-linkout-1 = {http://dx.doi.org/10.1145/1456536.1456548}, doi = {10.1145/1456536.1456548}, isbn = {978-1-60558-083-8}, keywords = {ads, banner, eye-tracking}, location = {Lisbon, Portugal}, pages = {55--64}, posted-at = {2009-06-15 05:26:56}, priority = {2}, publisher = {ACM}, title = {On-line newspapers and multimedia content: an eye tracking study}, url = {http://dx.doi.org/10.1145/1456536.1456548}, year = {2008} }

TY - CONF ID - citeulike:4850512 L3 - citeulike-article-id:4850512 N2 - On-line newspapers have gone through great development lately, actually changing the world of press. On the other hand, the electronic medium is often regarded as the plain counterpart of paper, with straight transpositions of both content and layout. Successful information design for the Web, however, needs careful choices about communication styles and structural elements, to create really useful news complements. In this article we focus on the multimedia component of on-line newspapers, which is surely one of their most distinctive features compared to printed versions. Using eye tracking technology, we have studied five main design issues related to multimedia, obtaining results which could only be guessed with "traditional" usability tests. CY - Lisbon, Portugal SN - 978-1-60558-083-8 AD - New York, NY, USA EP - 64 TI - On-line newspapers and multimedia content: an eye tracking study PB - ACM T2 - SIGDOC '08: Proceedings of the 26th annual ACM international conference on Design of communication SP - 55 KW - ads KW - banner KW - eye-tracking AU - Mosconi, Mauro AU - Porta, Marco AU - Ravarelli, Alice PY - 2008/// UR - http://dx.doi.org/10.1145/1456536.1456548 ER -