Do we need eye trackers to tell where people look? Export

@inproceedings{citeulike:4850685, abstract = {We investigated the validity of two low-cost alternatives to state-of-the-art eye tracking technology: 1) prompting users to report from memory on their own eye movements, and 2) asking experienced web designers to predict the eye movements of a typical user. Users could reliably remember 70 \% of the web elements they had actually seen. Web designers could only predict 46 \% of the elements typically seen. Users were not particularly good at remembering the order of their fixations. We discuss how to further improve the validity of self-reported gaze patterns and suggest new areas that it may be used in.}, address = {New York, NY, USA}, author = {Johansen, Sune A. and Hansen, John P.}, booktitle = {CHI '06: CHI '06 extended abstracts on Human factors in computing systems}, citeulike-article-id = {4850685}, citeulike-linkout-0 = {http://portal.acm.org/citation.cfm?id=1125451.1125630}, citeulike-linkout-1 = {http://dx.doi.org/10.1145/1125451.1125630}, doi = {10.1145/1125451.1125630}, isbn = {1-59593-298-4}, keywords = {eye-tracking}, location = {Montr\'{e}al, Qu\'{e}bec, Canada}, pages = {923--928}, posted-at = {2009-06-15 08:22:36}, priority = {2}, publisher = {ACM}, title = {Do we need eye trackers to tell where people look?}, url = {http://dx.doi.org/10.1145/1125451.1125630}, year = {2006} }

TY - CONF ID - citeulike:4850685 L3 - citeulike-article-id:4850685 N2 - We investigated the validity of two low-cost alternatives to state-of-the-art eye tracking technology: 1) prompting users to report from memory on their own eye movements, and 2) asking experienced web designers to predict the eye movements of a typical user. Users could reliably remember 70 % of the web elements they had actually seen. Web designers could only predict 46 % of the elements typically seen. Users were not particularly good at remembering the order of their fixations. We discuss how to further improve the validity of self-reported gaze patterns and suggest new areas that it may be used in. CY - Montr\'{e}al, Qu\'{e}bec, Canada SN - 1-59593-298-4 AD - New York, NY, USA EP - 928 TI - Do we need eye trackers to tell where people look? PB - ACM T2 - CHI '06: CHI '06 extended abstracts on Human factors in computing systems SP - 923 KW - eye-tracking AU - Johansen, Sune AU - Hansen, John PY - 2006/// UR - http://dx.doi.org/10.1145/1125451.1125630 ER -