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The Economist Style Guide, Eighth Edition (The Economist Series) Export

(12 June 2003)

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Rare is the style guide that a person--even a word person--would want to read cover to cover. But <I>The Economist Style Guide</I>, designed, as the book says, to promote good writing, is so witty and rigorous as to be irresistible. The book consists of three parts. The first is the <I>Economist</I>'s style book, which acts as a position paper of sorts in favor of clear, concise, correct usage. The big no-noes listed in the book's introduction are: "Do not be stuffy.... Do not be hectoring or arrogant.... Do not be too pleased with yourself.... Do not be too chatty.... Do not be too didactic.... [And] do not be sloppy." Before even getting to the letter <I>B</I>, we are reminded that <I>aggravate</I> "means <I>make worse</i>, not <i>irritate</i> or <i>annoy</i>"; that an <I>alibi</I> "is the proven fact of being elsewhere, not a false explanation"; and that <I>anarchy</I> "means the <i>complete absence of law</i> or government. It may be harmonious or chaotic."<p> Part 2 of the book describes many of the spelling, grammar, and usage differences between British and American English. While many Briticisms are familiar to most Americans and vice versa, there are some words--such as <I>homely</I>, <I>bomb</I>, and <I>table</I>--that take on quite different meanings altogether when they cross the Atlantic. And part 3 offers a handy reference to such information as common business abbreviations, accountancy ratios, the Beaufort Scale, commodity-trade classifications, currencies, laws, measures, and stock-market indices. The U.S. reader should be aware (but not scared off by the fact) that some of the style issues addressed are specifically British. <I>--Jane Steinberg</I> The Economist is renowned for the clarity, style, and precision of its writing. This new, expanded edition of a strong selling guide (over 400,000 sold to date internationally) is based on The Economist's own in-house style manual and gives general advice on writing, points out common errors and clich$es, offers guidance on punctuation, abbreviations, and capital letters, and contains an exhaustive range of reference material--covering everything from accountancy ratios and stock market indices to laws of nature and science.


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