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Blogs, Wikipedia, Second Life, and Beyond: From Production to Produsage (Digital Formations)by: Axel Bruns
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AbstractWe—the users turned creators and distributors of content—are TIME’s Person oftheYear 2006, and AdAge’s Advertising Agency of the Year 2007. We form a newGeneration C. We have MySpace, YouTube, and OurMedia; we run social software,and drive the development of Web 2.0. But beyond the hype, what’s really goingon? In this groundbreaking exploration of our developing participatory onlineculture, Axel Bruns establishes the core principles which drive the rise ofcollaborative content creation in environments, from open source through blogsand Wikipedia to Second Life. This book shows that what’s emerging here is nolonger just a new form of content production, but a new process for thecontinuous creation and extension of knowledge and art by collaborativecommunities: produsage. The implications of the gradual shift from productionto produsage are profound, and will affect the very core of our culture,economy, society, and democracy.Building on an analysis of key sites including Wikipedia, Flickr, YouTube, andSecond Life, it explores the intellectual, technological, and socialimplications of produsage, as well as the legal and economic models employedby produsage projects. In doing so, the book highlights the implications ofprodusage for our culture, democracy, and society.
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