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YouTube: Online Video and Participatory Culture Export

(17 June 2009)

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YouTube is one of the most well-known and widely discussed sites ofparticipatory media in the contemporary online environment, and it is thefirst genuinely mass-popular platform for user-created video. In this timelyand comprehensive introduction to how YouTube is being used and why itmatters, Burgess and Green discuss the ways that it relates to widertransformations in culture, society and the economy.The book critically examines the public debates surrounding the site,demonstrating how it is central to struggles for authority and control in thenew media environment. Drawing on a range of theoretical sources and empiricalresearch, the authors discuss how YouTube is being used by the mediaindustries, by audiences and amateur producers, and by particular communitiesof interest, and the ways in which these uses challenge existing ideas aboutcultural ‘production’ and ‘consumption’.Rich with both concrete examples and featuring specially commissioned chaptersby Henry Jenkins and John Hartley, the book is essential reading for anyoneinterested in the contemporary and future implications of online media. Itwill be particularly valuable for students and scholars in media,communication and cultural studies.


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