The influence of caption features on clickthrough patterns in web search Export

@inproceedings{citeulike:1542200, abstract = {Web search engines present lists of captions, comprising title, snippet, and URL, to help users decide which search results to visit. Understanding the influence of features of these captions on Web search behavior may help validate algorithms and guidelines for their improved generation. In this paper we develop a methodology to use clickthrough logs from a commercial search engine to study user behavior when interacting with search result captions. The findings of our study suggest that relatively simple caption features such as the presence of all terms query terms, the readability of the snippet, and the length of the URL shown in the caption, can significantly influence users' Web search behavior.}, address = {New York, NY, USA}, author = {Clarke, Charles L. A. and Agichtein, Eugene and Dumais, Susan and White, Ryen W.}, booktitle = {SIGIR '07: Proceedings of the 30th annual international ACM SIGIR conference on Research and development in information retrieval}, citeulike-article-id = {1542200}, citeulike-linkout-0 = {http://portal.acm.org/citation.cfm?id=1277741.1277767}, citeulike-linkout-1 = {http://dx.doi.org/10.1145/1277741.1277767}, doi = {10.1145/1277741.1277767}, isbn = {9781595935977}, keywords = {clickthrough, ir, log\_analysis, paws\_recommended, web}, pages = {135--142}, posted-at = {2008-11-21 18:42:31}, priority = {2}, publisher = {ACM Press}, title = {The influence of caption features on clickthrough patterns in web search}, url = {http://dx.doi.org/10.1145/1277741.1277767}, year = {2007} }

TY - CONF ID - citeulike:1542200 L3 - citeulike-article-id:1542200 N2 - Web search engines present lists of captions, comprising title, snippet, and URL, to help users decide which search results to visit. Understanding the influence of features of these captions on Web search behavior may help validate algorithms and guidelines for their improved generation. In this paper we develop a methodology to use clickthrough logs from a commercial search engine to study user behavior when interacting with search result captions. The findings of our study suggest that relatively simple caption features such as the presence of all terms query terms, the readability of the snippet, and the length of the URL shown in the caption, can significantly influence users' Web search behavior. SN - 9781595935977 AD - New York, NY, USA EP - 142 TI - The influence of caption features on clickthrough patterns in web search PB - ACM Press T2 - SIGIR '07: Proceedings of the 30th annual international ACM SIGIR conference on Research and development in information retrieval SP - 135 KW - clickthrough KW - ir KW - log_analysis KW - paws_recommended KW - web AU - Clarke, Charles AU - Agichtein, Eugene AU - Dumais, Susan AU - White, Ryen PY - 2007/// UR - http://dx.doi.org/10.1145/1277741.1277767 ER -