Hispanic and Anglo Interviewer and Respondent Ethnicity and Gender: The Impact on Survey Response Quality Export

@article{citeulike:1455086, abstract = {The author applies a hierarchical regression model to analyze the simultaneous effects of Hispanic and Anglo interviewer and respondent ethnicity and gender on response quality in survey research. Although few significant main effects were found, response quality was affected significantly by interaction effects of respondent and interviewer ethnicity and gender. For the most part, ethnically homophilous and gender-heterophilous interviews generate the highest response quality. Both Hispanic and Anglo respondents deferred to an interviewer of a different ethnic background when queried about the interviewer's culture, but not when asked noncultural, albeit sensitive, questions.}, author = {Webster, Cynthia}, citeulike-article-id = {1455086}, citeulike-linkout-0 = {http://www.jstor.org/stable/3152013}, journal = {Journal of Marketing Research}, keywords = {survey\_methodology}, number = {1}, pages = {62--72}, posted-at = {2007-07-13 22:36:26}, priority = {2}, title = {Hispanic and Anglo Interviewer and Respondent Ethnicity and Gender: The Impact on Survey Response Quality}, url = {http://www.jstor.org/stable/3152013}, volume = {33}, year = {1996} }

TY - JOUR ID - citeulike:1455086 L3 - citeulike-article-id:1455086 N2 - The author applies a hierarchical regression model to analyze the simultaneous effects of Hispanic and Anglo interviewer and respondent ethnicity and gender on response quality in survey research. Although few significant main effects were found, response quality was affected significantly by interaction effects of respondent and interviewer ethnicity and gender. For the most part, ethnically homophilous and gender-heterophilous interviews generate the highest response quality. Both Hispanic and Anglo respondents deferred to an interviewer of a different ethnic background when queried about the interviewer's culture, but not when asked noncultural, albeit sensitive, questions. IS - 1 JF - Journal of Marketing Research EP - 72 TI - Hispanic and Anglo Interviewer and Respondent Ethnicity and Gender: The Impact on Survey Response Quality VL - 33 SP - 62 KW - survey_methodology AU - Webster, Cynthia PY - 1996/// UR - http://www.jstor.org/stable/3152013 ER -