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Honest Signals: How They Shape Our World Export

(31 October 2008)

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How can you know when someone is bluffing? Paying attention? Genuinelyinterested? The answer, writes Sandy Pentland in _Honest Signals,_ is thatsubtle patterns in how we interact with other people reveal our attitudestoward them. These unconscious social signals are not just a back channel or acomplement to our conscious language; they form a separate communicationnetwork. Biologically based "honest signaling," evolved from ancient primatesignaling mechanisms, offers an unmatched window into our intentions, goals,and values. If we understand this ancient channel of communication, Pentlandclaims, we can accurately predict the outcomes of situations ranging from jobinterviews to first dates.Pentland, an MIT professor, has used a specially designed digital sensor wornlike an ID badge—a "sociometer"—to monitor and analyze the back-and-forthpatterns of signaling among groups of people. He and his researchers foundthat this second channel of communication, revolving not around words butaround social relations, profoundly influences major decisions in ourlives—even though we are largely unaware of it. Pentland presents thescientific background necessary for understanding this form of communication,applies it to examples of group behavior in real organizations, and shows howby "reading" our social networks we can become more successful at pitching anidea, getting a job, or closing a deal. Using this "network intelligence"theory of social signaling, Pentland describes how we can harness theintelligence of our social network to become better managers, workers, andcommunicators.


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