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Looking at the Pieces to Understand the Whole: An Analysis of Blog Posts, Comments, and Trackbacks Export

(2005)

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celebrity comments file-import-08-07-05 goffman internet power symbolic-interactionism uses-and-gratifications-theory weblog weblogs

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This study uses quantitative content analysis to investigate the attributes and trends of blog posts, comments, and trackbacks. As such, this study examines the entirety of the blog by investigating the flow of conversation on blogs. A uses and gratification framework reveals different motivations for different roles within the blog: bloggers by self-expression, blog readers leaving comments by social interaction, and those creating trackbacks by the desire to share information. Results indicate that a community of readers form within blogs. Gender differences indicate that male and female blog readers approach this interaction differently.


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