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Blogs: the stickiness factorby: Lilia Efimova
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Notes for this articleMay 23 - 24
Blogs: the stickiness factor
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AbstractThis paper focuses on finding out how weblogs "stickiness factor" (likelihood of adoption) can be improved. To answer this question we analyse responses of 62 bloggers and 20 would be bloggers along four dimensions: motivation, context, technology and personal characteristics. Our results suggest that weblogs are still at an early adoption stage, that they are not as easy to use as it is claimed and that there is a need for more studies of weblogs emergent uses before blogging will look convincing enough for a majority of users.
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