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Blogs: the stickiness factor Export

In Blogtalk (2003)

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file-import-08-07-05 internet motivation-psychology weblog weblogs

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davidbrake (public note) - 2008-07-05 15:28:14

Blogs: the stickiness factor

davidbrake (public note) - 2008-07-05 15:28:14

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This paper focuses on finding out how weblogs "stickiness factor" (likelihood of adoption) can be improved. To answer this question we analyse responses of 62 bloggers and 20 would be bloggers along four dimensions: motivation, context, technology and personal characteristics. Our results suggest that weblogs are still at an early adoption stage, that they are not as easy to use as it is claimed and that there is a need for more studies of weblogs emergent uses before blogging will look convincing enough for a majority of users.


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