Motivations and Self-Presentation Strategies on Korean-Based "Cyworld" Weblog Format Personal Homepages Export

@article{2930, abstract = {The main purposes of this study are to find out individuals' motives and interpersonal self-presentation strategies on constructing Korean weblog format personal homepage (e.g., "Cyworld mini-homepage"). The study also attempts to find predictor motives that lead to the activities of posting and maintaining a homepage and compare the self-presentation strategies used on the Web with those commonly used in interpersonal situations. By using a principal component factor analysis, four salient self-presentation strategy factors and five interpretable mini-homepage hosting motive factors were identified. Accompanying multiple regression analysis shows that entertainment and personal income factors are major predictors in explaining homepage maintenance expenditures and frequencies of updating.}, author = {Jung, Taejin and Youn, Hyunsook and Mcclung, Steven}, citeulike-article-id = {2966313}, comment = {Motivations and Self-Presentation Strategies on Korean-Based "Cyworld" Weblog Format Personal Homepages}, journal = {CyberPsychology \& Behavior}, keywords = {blogs, file-import-08-07-05, motivation-psychology, psychological-aspects, self-presentation, web-sites, weblog, weblogs, world-wide-web}, number = {1}, pages = {24-31+}, pdf = {internal-pdf://May\_Highlights-1107654400/May\_Highlights.pdf}, posted-at = {2008-07-05 15:28:15}, priority = {0}, title = {Motivations and Self-Presentation Strategies on Korean-Based "Cyworld" Weblog Format Personal Homepages}, volume = {10}, year = {2007} }

TY - JOUR ID - 2930 L3 - citeulike-article-id:2966313 N2 - The main purposes of this study are to find out individuals' motives and interpersonal self-presentation strategies on constructing Korean weblog format personal homepage (e.g., "Cyworld mini-homepage"). The study also attempts to find predictor motives that lead to the activities of posting and maintaining a homepage and compare the self-presentation strategies used on the Web with those commonly used in interpersonal situations. By using a principal component factor analysis, four salient self-presentation strategy factors and five interpretable mini-homepage hosting motive factors were identified. Accompanying multiple regression analysis shows that entertainment and personal income factors are major predictors in explaining homepage maintenance expenditures and frequencies of updating. IS - 1 JF - CyberPsychology & Behavior TI - Motivations and Self-Presentation Strategies on Korean-Based "Cyworld" Weblog Format Personal Homepages VL - 10 SP - 24-31 KW - blogs KW - file-import-08-07-05 KW - motivation-psychology KW - psychological-aspects KW - self-presentation KW - web-sites KW - weblog KW - weblogs KW - world-wide-web N1 - Motivations and Self-Presentation Strategies on Korean-Based "Cyworld" Weblog Format Personal Homepages AU - Jung, Taejin AU - Youn, Hyunsook AU - Mcclung, Steven PY - 2007/// ER -