First come, first served: How market and non-market actions influence pioneer market share☆ Export

by: Belén Usero, Zulima Fernández

Journal of Business Research, Vol. 62, No. 11. (November 2009), pp. 1139-1145.

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@article{citeulike:5770000, author = {Usero, Bel\'{e}n and Fern\'{a}ndez, Zulima}, citeulike-article-id = {5770000}, citeulike-linkout-0 = {http://dx.doi.org/10.1016/j.jbusres.2008.07.005}, citeulike-linkout-1 = {http://linkinghub.elsevier.com/retrieve/pii/S0148296308002038}, doi = {10.1016/j.jbusres.2008.07.005}, issn = {01482963}, journal = {Journal of Business Research}, keywords = {actions, come, first, how, influence, market, non-market, pioneer, served, share}, month = {November}, number = {11}, pages = {1139--1145}, posted-at = {2009-09-10 15:29:48}, priority = {3}, title = {First come, first served: How market and non-market actions influence pioneer market share☆}, url = {http://dx.doi.org/10.1016/j.jbusres.2008.07.005}, volume = {62}, year = {2009} }

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First come, first served: How market and non-market actions influence pioneer market share☆ Export

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