Blue ocean strategy : how to create uncontested market space and make the competition irrelevant Export

@book{citeulike:5971264, abstract = {In a book that challenges everything you thought you knew about the requirements for strategic success, Kim and Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves spanning more than a hundred years and 30 industries, the authors argue that lasting success comes not from battling competitors, but from creating "blue oceans"--Untapped new market spaces ripe for growth. Such strategic moves--which the authors call "value innovation"--create powerful leaps in value that often render rivals obsolete for more than a decade. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant.--From publisher description.}, author = {Kim and Mauborgne, Ren\'{e}e}, citeulike-article-id = {5971264}, citeulike-linkout-0 = {http://www.worldcat.org/isbn/9781591396192}, citeulike-linkout-1 = {http://books.google.com/books?vid=ISBN9781591396192}, citeulike-linkout-2 = {http://www.amazon.com/gp/search?keywords=9781591396192&index=books&linkCode=qs}, citeulike-linkout-3 = {http://www.librarything.com/isbn/9781591396192}, citeulike-linkout-4 = {http://www.worldcat.org/oclc/56421900}, isbn = {9781591396192}, keywords = {blue, competition, create, how, irrelevant, make, market, ocean, space, strategy, to, uncontested}, posted-at = {2009-10-19 14:28:39}, priority = {0}, publisher = {Harvard Business School Press}, title = {Blue ocean strategy : how to create uncontested market space and make the competition irrelevant}, url = {http://www.worldcat.org/isbn/9781591396192}, year = {2005} }

TY - BOOK ID - citeulike:5971264 L3 - citeulike-article-id:5971264 N2 - In a book that challenges everything you thought you knew about the requirements for strategic success, Kim and Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves spanning more than a hundred years and 30 industries, the authors argue that lasting success comes not from battling competitors, but from creating "blue oceans"--Untapped new market spaces ripe for growth. Such strategic moves--which the authors call "value innovation"--create powerful leaps in value that often render rivals obsolete for more than a decade. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant.--From publisher description. SN - 9781591396192 TI - Blue ocean strategy : how to create uncontested market space and make the competition irrelevant PB - Harvard Business School Press KW - blue KW - competition KW - create KW - how KW - irrelevant KW - make KW - market KW - ocean KW - space KW - strategy KW - to KW - uncontested AU - Kim AU - Mauborgne, Renée PY - 2005/// UR - http://www.worldcat.org/isbn/9781591396192 ER -