Institutional Influences on the Choice of Organizational Form: The Case of Franchising Export

@article{citeulike:5975518, abstract = {Current explanations for franchising assume that managers only pay attention to firm-specific economic factors. In contrast, the authors submit that social factors described by institutional theory will enhance understanding. Using a sample of 1,300 franchisors active during 1980 through 2000, the authors find evidence that both environmental and internal institutional pressures influence firms' propensity to franchise, but that responsiveness to internal institutional pressures declines as economic reasons to franchise increase. Overall, social factors appear to actively influence franchising, but their impact is muted by economic factors. The results also suggest that perhaps franchising is itself becoming an institutionalized norm. For researchers, institutional theory promises to be a fruitful avenue for increasing understanding about franchising. For franchisors, results highlight the value of systematic analysis of franchising decisions. 10.1177/0149206309336883}, author = {Combs, James G. and Michael, Steven C. and Castrogiovanni, Gary J.}, citeulike-article-id = {5975518}, citeulike-linkout-0 = {http://dx.doi.org/10.1177/0149206309336883}, citeulike-linkout-1 = {http://jom.sagepub.com/content/35/5/1268.abstract}, citeulike-linkout-2 = {http://jom.sagepub.com/content/35/5/1268.full.pdf}, day = {1}, doi = {10.1177/0149206309336883}, journal = {Journal of Management}, keywords = {case, choice, form, franchising, influences, institutional, organizational}, month = {October}, number = {5}, pages = {1268--1290}, posted-at = {2009-10-20 17:40:36}, priority = {3}, title = {Institutional Influences on the Choice of Organizational Form: The Case of Franchising}, url = {http://dx.doi.org/10.1177/0149206309336883}, volume = {35}, year = {2009} }

TY - JOUR ID - citeulike:5975518 L3 - citeulike-article-id:5975518 N2 - Current explanations for franchising assume that managers only pay attention to firm-specific economic factors. In contrast, the authors submit that social factors described by institutional theory will enhance understanding. Using a sample of 1,300 franchisors active during 1980 through 2000, the authors find evidence that both environmental and internal institutional pressures influence firms' propensity to franchise, but that responsiveness to internal institutional pressures declines as economic reasons to franchise increase. Overall, social factors appear to actively influence franchising, but their impact is muted by economic factors. The results also suggest that perhaps franchising is itself becoming an institutionalized norm. For researchers, institutional theory promises to be a fruitful avenue for increasing understanding about franchising. For franchisors, results highlight the value of systematic analysis of franchising decisions. 10.1177/0149206309336883 IS - 5 JF - Journal of Management EP - 1290 TI - Institutional Influences on the Choice of Organizational Form: The Case of Franchising VL - 35 SP - 1268 KW - case KW - choice KW - form KW - franchising KW - influences KW - institutional KW - organizational AU - Combs, James AU - Michael, Steven AU - Castrogiovanni, Gary PY - 2009/10/01/ UR - http://dx.doi.org/10.1177/0149206309336883 ER -