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PERSPECTIVE: Trends and Drivers of Success in NPD Practices: Results of the 2003 PDMA Best Practices Study<sup>*</sup>

Journal of Product Innovation Management, Vol. 26, No. 1. (2009), pp. 3-23.

by Gloria Barczak, Abbie Griffin, Kenneth B. Kahn

posted to 2003 best drivers npd pdma practices study success trends by derchao on 2008-12-12 17:26:23 as

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