On Clustering Visitors of a Web Site by Behavior and Interests Export

@incollection{citeulike:2844316, abstract = {This paper addresses the issue of how to define clusters of web visitors with respect to their behavior and supposed interests. We will use the non-obvious user profiles (NOPs) approach defined in [10], and present a new clustering algorithm which is a combination of hierarchical clustering together with a centroid based method with priority, which allows to cluster web users by similar interest in several topics.}, author = {Hoebel, Natascha and Zicari, Roberto}, citeulike-article-id = {2844316}, citeulike-linkout-0 = {http://dx.doi.org/10.1007/978-3-540-72575-6_26}, doi = {10.1007/978-3-540-72575-6_26}, journal = {Advances in Intelligent Web Mastering}, keywords = {algorithm, clustering}, pages = {160--167}, posted-at = {2008-05-29 14:24:22}, priority = {2}, title = {On Clustering Visitors of a Web Site by Behavior and Interests}, url = {http://dx.doi.org/10.1007/978-3-540-72575-6_26}, year = {2007} }

TY - CHAP ID - citeulike:2844316 L3 - citeulike-article-id:2844316 N2 - This paper addresses the issue of how to define clusters of web visitors with respect to their behavior and supposed interests. We will use the non-obvious user profiles (NOPs) approach defined in [10], and present a new clustering algorithm which is a combination of hierarchical clustering together with a centroid based method with priority, which allows to cluster web users by similar interest in several topics. JF - Advances in Intelligent Web Mastering EP - 167 TI - On Clustering Visitors of a Web Site by Behavior and Interests SP - 160 KW - algorithm KW - clustering AU - Hoebel, Natascha AU - Zicari, Roberto PY - 2007/// UR - http://dx.doi.org/10.1007/978-3-540-72575-6_26 ER -