Relationships between spatial patterns of bird and mammal species richness in north-eastern Mexico were analysed in relation to the location of three biosphere reserves (El Abra-Tanchipa, El Cielo, and Sierra Gorda) and 13 priority areas recently identified for conservation. Ecological niches were modelled and potential distributions delimited for 285 bird and 114 mammal species using a genetic algorithm based on locality information from museum specimens and 15 selected environmental attributes. Potential distributions were transformed into hypothesized current distributions based on specieshabitat associations as reflected in a recent land-use map. Although species richness was lower when distributions were reduced from potential to current, spatial patterns of potential and current richness were similar. Heuristic, complementarity-based prioritization procedures were used to identify combinations of areas and sites with maximal species representation: the biosphere reserves included 79% of birds and 74% of mammal species; eight priority areas provided an additional 11% of birds and 13% of mammals; the remaining 10% of birds and 13% of mammals were concentrated in new sites across the study area.