Business Communication and Architecture: Is There a Parallel?

by: Rodney D Parker, Herbert W Hildebrandt

Management Communication Quarterly, Vol. 10, No. 2. (1 November 1996), pp. 227-242.

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Abstract

Visual persuasion in constructing buildings is often a part of business strategy. Architects, for instance, try to link corporate goals with management's desire for company buildings to represent, for instance, the mission, goal, and even the power and strength of the company. When one analyzes covert visual persuasion, it is clear that modern visual strategy mirrors ancient rhetorical concepts of persuasion. As oral persuasion takes into account source, medium, audience, and content, so too does the visual strategist. In the following statement, we link visual rhetoric with classical rhetoric, look at banks and shopping malls as exemplifying visual rhetoric, and conclude with several declaratives. 10.1177/0893318996010002005

@article{citeulike:2723497, abstract = {Visual persuasion in constructing buildings is often a part of business strategy. Architects, for instance, try to link corporate goals with management's desire for company buildings to represent, for instance, the mission, goal, and even the power and strength of the company. When one analyzes covert visual persuasion, it is clear that modern visual strategy mirrors ancient rhetorical concepts of persuasion. As oral persuasion takes into account source, medium, audience, and content, so too does the visual strategist. In the following statement, we link visual rhetoric with classical rhetoric, look at banks and shopping malls as exemplifying visual rhetoric, and conclude with several declaratives. 10.1177/0893318996010002005}, author = {Parker, Rodney D. and Hildebrandt, Herbert W. }, citeulike-article-id = {2723497}, doi = {http://dx.doi.org/10.1177/0893318996010002005}, journal = {Management Communication Quarterly}, keywords = {ornamentalism}, month = {November}, number = {2}, pages = {227--242}, posted-at = {2008-04-27 09:29:33}, priority = {2}, title = {Business Communication and Architecture: Is There a Parallel?}, url = {http://dx.doi.org/10.1177/0893318996010002005}, volume = {10}, year = {1996} }

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TY - JOUR ID - citeulike:2723497 L3 - citeulike-article-id:2723497 TI - Business Communication and Architecture: Is There a Parallel? JF - Management Communication Quarterly VL - 10 IS - 2 SP - 227 EP - 242 N2 - Visual persuasion in constructing buildings is often a part of business strategy. Architects, for instance, try to link corporate goals with management's desire for company buildings to represent, for instance, the mission, goal, and even the power and strength of the company. When one analyzes covert visual persuasion, it is clear that modern visual strategy mirrors ancient rhetorical concepts of persuasion. As oral persuasion takes into account source, medium, audience, and content, so too does the visual strategist. In the following statement, we link visual rhetoric with classical rhetoric, look at banks and shopping malls as exemplifying visual rhetoric, and conclude with several declaratives. 10.1177/0893318996010002005 KW - ornamentalism AU - Parker, Rodney AU - Hildebrandt, Herbert PY - 1996/11/01/ UR - http://dx.doi.org/10.1177/0893318996010002005 ER -

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