VideoSense: a contextual video advertising system Export

@inproceedings{Mei2007video-ad, abstract = {This demonstration presents a novel contextual advertising platform for online video service, called VideoSense. Unlike most current video-oriented sites that only display a video ad at the beginning or the end of a video, VideoSense aims to embed more contextually relevant ads at less intrusive positions within the video stream. Given an online video, VideoSense is able to detect a set of candidate ad insertion points based on content analysis, select a list of relevant candidate ads ranked according to textual relevance, and find the best match between insertion points and ads which maximizes the overall multimodal relevance. The effectiveness of VideoSense supporting contextually relevant and less intrusive advertising is validated by the user studies conducted on a variety of online video documents.}, address = {New York, NY, USA}, author = {Mei, Tao and Yang, Linjun and Hua, Xian S. and Wei, Hao and Li, Shipeng}, booktitle = {MULTIMEDIA '07: Proceedings of the 15th international conference on Multimedia}, citeulike-article-id = {4733276}, citeulike-linkout-0 = {http://portal.acm.org/citation.cfm?id=1291233.1291342}, citeulike-linkout-1 = {http://dx.doi.org/10.1145/1291233.1291342}, doi = {10.1145/1291233.1291342}, isbn = {978-1-59593-702-5}, keywords = {advertisement, context, video}, location = {Augsburg, Germany}, pages = {463--464}, posted-at = {2009-06-03 14:56:24}, priority = {2}, publisher = {ACM}, title = {VideoSense: a contextual video advertising system}, url = {http://dx.doi.org/10.1145/1291233.1291342}, year = {2007} }

TY - CONF ID - Mei2007video-ad L3 - citeulike-article-id:4733276 N2 - This demonstration presents a novel contextual advertising platform for online video service, called VideoSense. Unlike most current video-oriented sites that only display a video ad at the beginning or the end of a video, VideoSense aims to embed more contextually relevant ads at less intrusive positions within the video stream. Given an online video, VideoSense is able to detect a set of candidate ad insertion points based on content analysis, select a list of relevant candidate ads ranked according to textual relevance, and find the best match between insertion points and ads which maximizes the overall multimodal relevance. The effectiveness of VideoSense supporting contextually relevant and less intrusive advertising is validated by the user studies conducted on a variety of online video documents. CY - Augsburg, Germany SN - 978-1-59593-702-5 AD - New York, NY, USA EP - 464 TI - VideoSense: a contextual video advertising system PB - ACM T2 - MULTIMEDIA '07: Proceedings of the 15th international conference on Multimedia SP - 463 KW - advertisement KW - context KW - video AU - Mei, Tao AU - Yang, Linjun AU - Hua, Xian AU - Wei, Hao AU - Li, Shipeng PY - 2007/// UR - http://dx.doi.org/10.1145/1291233.1291342 ER -