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AbstractBlogging is sometimes viewed as a new, grassroots form of journalism and a way to shape democracy outside the mass media and conventional party politics [3]. Blog sites devoted to politics and punditry, as well as to sharing technical developments (such as www.slashdot.org), receive thousands of hits a day. But the vast majority of blogs are written by ordinary people for much smaller audiences. Here, we report the results of an ethnographic investigation of blogging in a sample of ordinary bloggers. We investigated blogging as a form of personal communication and expression, with a specific interest in uncovering the range of motivations driving individuals to create and maintain blogs.
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