The Effects of Cash, Electronic, and Paper Gift Certificates as Respondent Incentives for a Web-Based Survey of Technologically Sophisticated Respondents TeX Export

@article{citeulike:875587, abstract = {An experiment was conducted to determine the effectiveness of three invitation and incentivecombinations in a web-based survey. A stratified convenience sample of 434 researchers who were target users of a collaboratory for earthquake engineering was randomly divided into three experimental conditions: (a) a \$5 bill sent with the survey instructions via first class mail, (b) a \$5 gift certificate code to Amazon.com sent with the survey instructions via first-class mail, or (c) a \$5 gift certificate code to Amazon.com sent with the survey instructions via e-mail. Overall response was 43\%. Results show that \$5 bills led to significantly higher response rates than either gift certificate condition (57\% for cash vs. 36\% for the two gift certificate conditions, [UNKNOWN]2(1) = 9.3, p < .01). This suggests that cash is a superior incentive for an online survey, even with technologically sophisticated respondents. This may be due to the perceived limitations, delayed payoff, or reduced visibility of online gift certificates. 10.1177/0894439304263147}, author = {Birnholtz, Jeremy P. and Horn, Daniel B. and Finholt, Thomas A. and Bae, Sung J.}, citeulike-article-id = {875587}, citeulike-linkout-0 = {http://dx.doi.org/10.1177/0894439304263147}, citeulike-linkout-1 = {http://ssc.sagepub.com/cgi/content/abstract/22/3/355}, doi = {10.1177/0894439304263147}, journal = {Social Science Computer Review}, keywords = {incentive, online}, month = {August}, number = {3}, pages = {355--362}, posted-at = {2006-09-27 12:20:32}, priority = {0}, title = {The Effects of Cash, Electronic, and Paper Gift Certificates as Respondent Incentives for a Web-Based Survey of Technologically Sophisticated Respondents}, url = {http://dx.doi.org/10.1177/0894439304263147}, volume = {22}, year = {2004} }

TY - JOUR ID - citeulike:875587 L3 - citeulike-article-id:875587 N2 - An experiment was conducted to determine the effectiveness of three invitation and incentivecombinations in a web-based survey. A stratified convenience sample of 434 researchers who were target users of a collaboratory for earthquake engineering was randomly divided into three experimental conditions: (a) a $5 bill sent with the survey instructions via first class mail, (b) a $5 gift certificate code to Amazon.com sent with the survey instructions via first-class mail, or (c) a $5 gift certificate code to Amazon.com sent with the survey instructions via e-mail. Overall response was 43%. Results show that $5 bills led to significantly higher response rates than either gift certificate condition (57% for cash vs. 36% for the two gift certificate conditions, [UNKNOWN]2(1) = 9.3, p < .01). This suggests that cash is a superior incentive for an online survey, even with technologically sophisticated respondents. This may be due to the perceived limitations, delayed payoff, or reduced visibility of online gift certificates. 10.1177/0894439304263147 IS - 3 JF - Social Science Computer Review EP - 362 TI - The Effects of Cash, Electronic, and Paper Gift Certificates as Respondent Incentives for a Web-Based Survey of Technologically Sophisticated Respondents VL - 22 SP - 355 KW - incentive KW - online AU - Birnholtz, Jeremy AU - Horn, Daniel AU - Finholt, Thomas AU - Bae, Sung PY - 2004/08/01/ UR - http://dx.doi.org/10.1177/0894439304263147 ER -