`I'd rather not take Prozac': stigma and commodification in antidepressant consumer narratives Export

@article{citeulike:2691651, abstract = {This article explores the idea that narrative is the primary vehicle through which antidepressant consumers negotiate their sense of identity and reality. Antidepressant consumers represent a unique consumer culture because of the stigma that society attaches to mental illness. Recent media attention, including direct to consumer (DTC) advertising, appears to decrease the stigma surrounding antidepressant use while at the same time commodifying and branding them for mass consumption. Antidepressant consumers must negotiate the threat of stigma and the threat of commodification through the process of constructing narratives. Exploring the narrative process of identity negotiation reveals how the interconnected cultural processes of stigma and commodification are undergoing historical shifts. Among these shifts are the intensification of branding and an expansion of consumer culture. Implications for health promotion and further research are discussed. 10.1177/1363459307083698}, author = {Smardon, Regina}, citeulike-article-id = {2691651}, citeulike-linkout-0 = {http://dx.doi.org/10.1177/1363459307083698}, citeulike-linkout-1 = {http://hea.sagepub.com/cgi/content/abstract/12/1/67}, citeulike-linkout-2 = {http://view.ncbi.nlm.nih.gov/pubmed/18073247}, citeulike-linkout-3 = {http://www.hubmed.org/display.cgi?uids=18073247}, day = {1}, doi = {10.1177/1363459307083698}, journal = {Health (London)}, keywords = {antidepressantbranding, antidepressants, commodification, consumerculture, consumption, culture, depression, identity, mentalillness, narrative, pharmaceuticals, prozac, psychotropicmedications, stigma}, month = {January}, number = {1}, pages = {67--86}, posted-at = {2008-04-20 05:14:43}, priority = {0}, title = {`I'd rather not take Prozac': stigma and commodification in antidepressant consumer narratives}, url = {http://dx.doi.org/10.1177/1363459307083698}, volume = {12}, year = {2008} }

TY - JOUR ID - citeulike:2691651 L3 - citeulike-article-id:2691651 N2 - This article explores the idea that narrative is the primary vehicle through which antidepressant consumers negotiate their sense of identity and reality. Antidepressant consumers represent a unique consumer culture because of the stigma that society attaches to mental illness. Recent media attention, including direct to consumer (DTC) advertising, appears to decrease the stigma surrounding antidepressant use while at the same time commodifying and branding them for mass consumption. Antidepressant consumers must negotiate the threat of stigma and the threat of commodification through the process of constructing narratives. Exploring the narrative process of identity negotiation reveals how the interconnected cultural processes of stigma and commodification are undergoing historical shifts. Among these shifts are the intensification of branding and an expansion of consumer culture. Implications for health promotion and further research are discussed. 10.1177/1363459307083698 IS - 1 JF - Health (London) EP - 86 TI - `I'd rather not take Prozac': stigma and commodification in antidepressant consumer narratives VL - 12 SP - 67 KW - antidepressantbranding KW - antidepressants KW - commodification KW - consumerculture KW - consumption KW - culture KW - depression KW - identity KW - mentalillness KW - narrative KW - pharmaceuticals KW - prozac KW - psychotropicmedications KW - stigma AU - Smardon, Regina PY - 2008/01/01/ UR - http://dx.doi.org/10.1177/1363459307083698 ER -