Gambling with the house money and trying to break even: the effects of prior outcomes on risky choice Export

@article{thalerjohnson90, address = {Institute for Operations Research and the Management Sciences (INFORMS), Linthicum, Maryland, USA}, author = {Thaler, R. H. and Johnson, E. J.}, citeulike-article-id = {2783611}, citeulike-linkout-0 = {http://portal.acm.org/citation.cfm?id=81558}, issn = {0025-1909}, journal = {Manage. Sci.}, month = {June}, number = {6}, pages = {643--660}, posted-at = {2008-05-11 03:17:32}, priority = {2}, publisher = {INFORMS}, title = {Gambling with the house money and trying to break even: the effects of prior outcomes on risky choice}, url = {http://portal.acm.org/citation.cfm?id=81558}, volume = {36}, year = {1990} }

TY - JOUR ID - thalerjohnson90 L3 - citeulike-article-id:2783611 IS - 6 JF - Manage. Sci. SN - 0025-1909 AD - Institute for Operations Research and the Management Sciences (INFORMS), Linthicum, Maryland, USA EP - 660 TI - Gambling with the house money and trying to break even: the effects of prior outcomes on risky choice PB - INFORMS VL - 36 SP - 643 AU - Thaler, RH AU - Johnson, EJ PY - 1990/06// UR - http://portal.acm.org/citation.cfm?id=81558 ER -