An Examination of the Influence of Involvement Level of Web Site Users on the Perceived Credibility of Web Sites Export

@incollection{citeulike:5695374, abstract = {This study examined how Web site user involvement affects perceived credibility of Web sites. The study determined the relationship between two variables: enduring involvement and situational involvement and the study measured the effect of these two independent variables and the interaction effects on the perceived credibility of Web sites. A supplemental analysis assessed whether the four groups produced by the factorial design varied with regard to the Web site element categories noticed during credibility evaluation. The research found that the interaction effect between enduring involvement and situational involvement significantly influenced perceived credibility. Additionally, the user's focus shifted to a more central focus when situational involvement was introduced and different Web site elements were noticed.}, author = {Ferebee, Susan}, citeulike-article-id = {5695374}, citeulike-linkout-0 = {http://dx.doi.org/10.1007/978-3-540-77006-0_23}, citeulike-linkout-1 = {http://www.springerlink.com/content/a76826g7xl841025}, doi = {10.1007/978-3-540-77006-0_23}, journal = {Persuasive Technology}, keywords = {credibility, involvement, web}, pages = {176--186}, posted-at = {2009-09-01 03:53:15}, priority = {4}, title = {An Examination of the Influence of Involvement Level of Web Site Users on the Perceived Credibility of Web Sites}, url = {http://dx.doi.org/10.1007/978-3-540-77006-0_23}, year = {2007} }

TY - CHAP ID - citeulike:5695374 L3 - citeulike-article-id:5695374 N2 - This study examined how Web site user involvement affects perceived credibility of Web sites. The study determined the relationship between two variables: enduring involvement and situational involvement and the study measured the effect of these two independent variables and the interaction effects on the perceived credibility of Web sites. A supplemental analysis assessed whether the four groups produced by the factorial design varied with regard to the Web site element categories noticed during credibility evaluation. The research found that the interaction effect between enduring involvement and situational involvement significantly influenced perceived credibility. Additionally, the user’s focus shifted to a more central focus when situational involvement was introduced and different Web site elements were noticed. JF - Persuasive Technology EP - 186 TI - An Examination of the Influence of Involvement Level of Web Site Users on the Perceived Credibility of Web Sites SP - 176 KW - credibility KW - involvement KW - web AU - Ferebee, Susan PY - 2007/// UR - http://dx.doi.org/10.1007/978-3-540-77006-0_23 ER -