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A motivational view of learning, performance, and behavior modification. Export

Psychol Rev, Vol. 81, No. 3. (May 1974), pp. 199-213.

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behaviorism history learning motivation

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Advances a theory of learning which wholly discards the response-reinforcement principle. It attributes learned behavior modifications to the building of central representations of contingencies between situational stimuli and incentive stimuli; certain situational stimuli are thereby turned into conditioned incentive-discriminative stimuli. It is proposed that central motivational states, generated by the joint influence of organismic-state variables and unconditioned or conditioned incentive stimuli, influence the response-eliciting potency of particular situational stimuli. The specific response form that emerges is a fresh construction created by the momentary motivational state and the spatio-temporal distribution of various distal and contact discriminative-incentive stimuli in the situation. These and related working assumptions are shown to clarify certain long-standing problems of behavior theory and to provide a basis for deriving satisfactory interpretations of several hitherto perplexing phenomena of conditioning, motivational modulation of instrumental behavior, and observational learning.


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