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The Intelligent Surfer: Probabilistic Combination of Link and Content Information in PageRank Export

In Advances in Neural Information Processing Systems 14 (2002)

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The PageRank algorithm, used in the Google search engine, greatly improves the results of Web search by taking into account the link structure of the Web. PageRank assigns to a page a score proportional to the number of times a random surfer would visit that page, if it surfed indefinitely from page to page, following all outlinks from a page with equal probability. We propose to improve PageRank by using a more intelligent surfer, one that is guided by a probabilistic model of the relevance of ...


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