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Building a Consumer-Directed Service Culture Export

Hospitals & Health Networks, Vol. 79, No. 12. (2005), pp. 53-60.

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With the advent of the Web, consumers have come to expect easy access to information and a personalized experience in virtually every business encounter. Health care providers who want to build a consumer-directed service culture need to focus on some key building blocks: information, technology and service. A 2005 survey of 4,300 health care consumers showed that most consumers seek out health information for themselves and on behalf of their family members; their favored medium for getting information is the Internet, and treatment decision tools that provide strategies for clinical management and possible outcomes of the various options have a direct impact on consumers' treatment decisions. Sixty percent of Americans want to receive health care services that a wired and connected health care system provides. Before they can provide good customer service, providers first must understand what customers want. A detailed discussion of these topics are presented.


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