Marketing Services Agencies Take Lead in CRM. Export

@article{citeulike:740665, abstract = {This article focuses on the role of customer relationship management (CRM) in marketing services. In the late 90s, CRM has emerged as a technological strategy for improving the way in which companies managed customer service and relations. New CRM software upgraded company operations by automating and integrating marketing, sales and service. Scores of business-to-business companies adopted solutions from technology suppliers to drive their success with CRM. For more than a decade, many blue-chip companies have been investing heavily in CRM systems and technology. Over the years, the understanding of CRM has evolved and now the experts know that to be successful, CRM needs to involve much more than just software. Using CRM as a strategy means the relentless pursuit of deep customer insight, coupled with the will to use that knowledge to drive product development, marketing, sales and even service. Long before the introduction of CRM solutions, many companies already had the technology to develop deep customer insight.}, author = {Whitney, Richard}, citeulike-article-id = {740665}, citeulike-linkout-0 = {http://search.epnet.com.ezp1.harvard.edu/login.aspx?direct=true&db=bth&an=21342669&scope=site}, comment = {Retrieved July 5, 2006 from the Buisness Source Complete database.}, journal = {B to B}, keywords = {customer\_service, lis404}, number = {7}, pages = {34+}, posted-at = {2006-07-05 17:58:35}, priority = {2}, title = {Marketing Services Agencies Take Lead in CRM.}, url = {http://search.epnet.com.ezp1.harvard.edu/login.aspx?direct=true&db=bth&an=21342669&scope=site}, volume = {91}, year = {2006} }

TY - JOUR ID - citeulike:740665 L3 - citeulike-article-id:740665 N2 - This article focuses on the role of customer relationship management (CRM) in marketing services. In the late 90s, CRM has emerged as a technological strategy for improving the way in which companies managed customer service and relations. New CRM software upgraded company operations by automating and integrating marketing, sales and service. Scores of business-to-business companies adopted solutions from technology suppliers to drive their success with CRM. For more than a decade, many blue-chip companies have been investing heavily in CRM systems and technology. Over the years, the understanding of CRM has evolved and now the experts know that to be successful, CRM needs to involve much more than just software. Using CRM as a strategy means the relentless pursuit of deep customer insight, coupled with the will to use that knowledge to drive product development, marketing, sales and even service. Long before the introduction of CRM solutions, many companies already had the technology to develop deep customer insight. IS - 7 JF - B to B TI - Marketing Services Agencies Take Lead in CRM. VL - 91 SP - 34 KW - customer_service KW - lis404 N1 - Retrieved July 5, 2006 from the Buisness Source Complete database. AU - Whitney, Richard PY - 2006/// UR - http://search.epnet.com.ezp1.harvard.edu/login.aspx?direct=true&db=bth&an=21342669&scope=site ER -