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Are Hotels Prepared for the Environmental Consumer? Export

Journal of Hospitality Tourism Research, Vol. 20, No. 2. (1 January 1996), pp. 1-14.

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The purpose of this study was to evaluate a consumer's intention to stay in a hotel based on the environmental strategies used by that hotel. Consumer's intention was measured using an adapted version of Hines' model of environmental beha vior. Knowledge, attitudes and perceived self-efficacy were the variables used to predict consumers' intentions to purchase a night's stay in a hotel. The multivariate test of significance revealed that each variable had a positive relationship to intention to purchase. The research findings suggest that a hotel implementing environmental strategies can increase business for that hotel. 10.1177/109634809602000201


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