Tags

gvanloon's word-of-mouth [3 articles]

Recent papers added to gvanloon's library classified by the tag word-of-mouth. You can also see everyone's word-of-mouth.

Search Sort Hide Details

	Social Ties and Word-of-Mouth Referral Behavior The Journal of Consumer Research, Vol. 14, No. 3. (1987), pp. 350-362. by Jacqueline J. Brown, Peter H. Reingen posted to word-of-mouth by gvanloon on 2007-07-04 12:11:18 along with 5 people danny_moy_2000 makrehchi jknaapen wozn eldaly Abstract Copy My Attachments My Copy Abstract This article presents a network analysis of word-of-mouth referral behavior in a natural environment. The relational properties of tie strength and homophily were employed to examine referral behavior at micro and macro levels of inquiry. The study demonstrates different roles played by weak and strong social ties. At the macro level, weak ties displayed an important bridging function, allowing information to travel from one distinct subgroup of referral actors to another subgroup in the broader social system. At the micro level, ...
	Word of mouth, brand loyalty, acculturation and the American Jewish consumer Journal of Consumer Marketing, Vol. 23, No. 5. (2006), pp. 266-282. by Podoshen, Jeffrey Steven posted to word-of-mouth by gvanloon on 2007-07-04 12:04:01 Copy My Attachments My Copy
	Supporting "word-of-mouth" social networks through collaborative information filtering.(Altered Vista) : An article from: Journal of Interactive Learning Research by Mimi M. Recker, Andrew Walker posted to word-of-mouth by gvanloon on 2007-07-04 12:02:47 along with 3 people marcus94117 merazzle suleehs Abstract Copy My Attachments My Copy Abstract This digital document is an article from Journal of Interactive Learning Research, published by Association for the Advancement of Computing in Education (AACE) on March 22, 2003. The length of the article is 6220 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.<BR><BR><strong>Citation Details</strong><br><strong>Title:</strong> Supporting "word-of-mouth" social networks through collaborative information ...

Note: You may cite this page as: http://www.citeulike.org/user/gvanloon/tag/word-of-mouth

Privacy Statement | Terms & Conditions