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Hertzian Tales: Electronic Products, Aesthetic Experience, and Critical Design Export

(2006)

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Anthony Dunne's renowned book Hertzian Tales, originally published in 1999, reappeared in a second edition in 2005. According to the author, the primary purpose of his book is "to set the scene for relocating the electronic product beyond a culture of relentless innovation for its own sake, based on what is technologically possible and semiologically consumable, to a broader context of critical thinking about its aesthetic role in everyday life." First, Dunne is frustrated with the limited role that industrial designers currently play in the development of electronic products. And second, he firmly believes that "design, too, has much to contribute as a form of social commentary, stimulating discussion and debate ... about the quality of our electronically mediated life." In his preface to the 2005 edition, however, Dunne admits that "very little has changed in the world of design" since the first edition in 1999. He continues: "Electronic technologies are still dealt with on a purely aesthetical level. ... Design is not engaging with the social, cultural, and ethical implications of the technologies it makes so sexy and consumable." He concludes his preface by expressing the hope that his book's main argument will now take on a new relevance, namely "that design can be used as a critical medium for reflecting on the cultural, social, and ethical impact of technology."


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