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Engaging Personas and Narrative Scenarios Export

by: Lene Nielsen
(October 2004)

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consumer experience marketing persona user user-centered

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design ideas. The concept of engaging personas and narrative scenario explores personas in the light of what what it is to identify with and have empathy with a character. The concept of narrative scenarios views the narrative as aid for exploration of design ideas. Both concepts incorporate a distinktion between creating, writing and reading. Keywords: personas, scenarios, user-centered design, HCI


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