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Pranking rhetoric: "culture jamming" as media activism Export

by: Christine Harold
Critical Studies in Media Communication, Vol. 21, No. 3. (2004), pp. 189-211.

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<i>This essay explores the practice of “culture jamming” as a strategy of rhetorical protest. Specifically, “pranksters” deploy the tools of the mass media and marketing in order to take advantage of the resources and venues they afford. Through the concept of “pranking,” this essay suggests that the most promising forms of media activism may resist less through negation and opposition than by playfully</i> appropriating <i>commercial rhetoric both by folding it over on itself and exaggerating its tropes.</i>


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