het's library 56 articles Export

	The Problem of Social Cost [My Copy] Journal of Law and Economics, Vol. 3, No. 1. (1960), pp. 1-44. by Ronald Coase edited by "the posted to cost soical by het on 2008-03-10 15:01:16 as
	The Nature of the Firm [My Copy] Economica, Vol. 4, No. 16. (November 1937), pp. 386-405. by R. H. Coase posted to firm by het on 2008-03-10 14:54:50 as along with 15 people margaretgn asmusolsen mkis southstep jrblevin daviddonsco alanhutton pliscoff sachingarg RobHayward Sulpicus tdang TobiSpecht howardjp williamdwalker
	Product uniqueness as a driver of customer utility in mass customization [My Copy] Marketing Letters by Nikolaus Franke, Martin Schreier posted to personalization by het on 2008-03-05 00:15:51 as
	Measuring and maximizing customer equity: a critical analysis [My Copy] Journal of the Academy of Marketing Science, Vol. 35, No. 2. (19 June 2007), pp. 157-171. by V. Kumar, Morris George posted to customer equity by het on 2008-03-04 23:34:11 as
	The ad creativity cube: conceptualization and initial validation [My Copy] Journal of the Academy of Marketing Science, Vol. 35, No. 2. (19 June 2007), pp. 220-232. by Swee Ang, Yih Lee, Siew Leong posted to advertising creativity by het on 2008-03-04 23:32:00 as
	Additive similarity trees [My Copy] Psychometrika, Vol. V42, No. 3. (1977), pp. 319-345. by Shmuel Sattath, Amos Tversky posted to tversky by het on 2008-03-04 23:17:13 as along with 2 people and 1 group benoitstpierre dmd CLIC
	Consumer Perceptions Of Price, Quality, And Value: A Means-End Model and Sythesis of Evidence [My Copy] Journal of Marketing, Vol. 52, No. 2. (July 1988), pp. 2-22. by Valarie A. Zeithaml posted to perception quality value by het on 2008-03-04 23:13:24 as
	SERVCON: development and validation of a multidimensional service convenience scale [My Copy] Journal of the Academy of Marketing Science, Vol. 35 (2007), pp. 144-156. by Kathleen Seiders, Glenn B. Voss, Andrea L. Godfrey, Dhruv Grewal posted to convenience services by het on 2008-01-14 08:37:48 as
	消費者選擇線上拍賣與線上零售平台之比較研究 [My Copy] 華人經濟研究, Vol. 5, No. 2. (2007), pp. 18-34. by 蔡明達, 梁志誠 posted to marketing by het on 2008-01-08 08:30:58 as
	The Effect of Cultural Orientation on Consumer Responses to Personalization [My Copy] Marketing Science, Vol. 26 (March 2007), pp. 246-258. by Thomas Kramer, Suri Spolter-Weisfeld, Maneesh Thakkar posted to personalization by het on 2008-01-07 06:08:41 as
	A critical review of construct indicators and measurement model misspecification [My Copy] Journal of Consumer Research, Vol. 30, No. 2. (September 2003), pp. 199-218. by Cheryl B. Jarvis, Scott B. Mackenzie, Philip M. Podsakoff posted to research by het on 2008-01-07 06:00:18 as
	On the Nature and Direction of Relationships Between Constructs and Measures [My Copy] Psychological Methods, Vol. 5, No. 2. (2000), pp. 155-174. by Jeffrey R. Edwards, Richard P. Bagozzi posted to research by het on 2008-01-07 05:54:16 as
	Dimensions of brand personality [My Copy] Journal of Marketing Research, Vol. 34, No. 3. (August 1997), pp. 347-356. by Jennifer L. Aaker posted to brand personality by het on 2007-11-26 09:08:32 as
	Television as escape from self: Psychological predictors of media involvement [My Copy] Personality and Individual Differences, Vol. 44, No. 2. (2008), pp. 414-424. by Dara N. Greenwood posted to parasocial television by het on 2007-11-26 07:36:17 as
	A cognitive profile of individuals who tend to worship celebrities [My Copy] The Journal of Psychology, Vol. 137, No. 4. (2003), pp. 309-322. by Lynn E. Mccutcheon, Diane D. Ashe, James Houran, John Maltby posted to celebrity parasocial by het on 2007-11-26 04:42:55 as
	CONSUMERS, CHARACTERS, AND PRODUCTS: A Balance Model of Sitcom Product Placement Effects [My Copy] Journal of Advertising, Vol. 35, No. 1. (2006), pp. 7-21. by Cristel A. Russell, Barbara B. Stern posted to parasocial television by het on 2007-11-26 04:37:37 as
	Servicescapes: The Impact of Physical Surroundings on Customers and Employees [My Copy] Journal of Marketing, Vol. 56, No. 2. (April 1992), pp. 57-71. by Mary J. Bitner posted to services by het on 2007-11-26 04:24:25 as
	Paradox and the Consumption of Authenticity through Reality Television [My Copy] Journal of Consumer Research, Vol. 32, No. 2. (September 2005), pp. 284-296. by Randall L. Rose, Stacy L. Wood posted to authenticity television by het on 2007-11-21 01:35:16 as
	Consumer Perceptions of Iconicity and Indexicality and Their Influence on Assessment of Authentic Market Offerings [My Copy] Journal of Consumer Research, Vol. 31, No. 2. (2004), pp. 296-312. by Kent Grayson, Radan Martinec posted to authenticity tourism by het on 2007-11-21 01:27:23 as
	CHILDREN'S RECALL OF TELEVISION AD ELEMENTS: An Examination of Audiovisual Effects [My Copy] Journal of Advertising, Vol. 35, No. 1. (2006), pp. 23-33. by Jill K. Maher, Michael Y. Hu, Richard H. Kolbe posted to advertising children jingles logo by het on 2007-11-19 06:15:46 as
	The Verbal Content of TV Advertising and Its Circulation in Everyday Life [My Copy] Journal of Advertising, Vol. 19, No. 2. (1990), 15. by Neil M. Alperstein posted to advertising jingles music slogan by het on 2007-11-19 06:09:50 as
	Understanding Jingles and Needledrop: A Rhetorical Approach [My Copy] Journal of Consumer Research, Vol. 17, No. 2. (1990), 223. by Linda M. Scott posted to consumer jingles music by het on 2007-11-19 04:02:50 as
	The value of participation in virtual consumer communities on brand loyalty [My Copy] Internet Research, Vol. 16, No. 4. (2006), pp. 398-418. by Rong-An Shang, Yu-Chen Chen, Hsueh-Jung Liao posted to brand community virtual by het on 2007-11-14 07:47:58 as
	The validity of attribute-importance measurement: A review [My Copy] Journal of Business Research, Vol. 60, No. 11. (2007), pp. 1177-1190. by Koert Van Ittersum, Joost M. E. Pennings, Brian Wansink, Hans C. M. van Trijp posted to attribute importance by het on 2007-11-14 07:44:04 as
	Measuring the part worth of the mode of transport in a trip package: An extended Bradley-Terry model for paired-comparison conjoint data [My Copy] Journal of Business Research, Vol. 60, No. 12. (2007), pp. 1290-1302. by Reinhold Hatzinger, Josef A. Mazanec posted to choice conjoint by het on 2007-11-14 07:35:31 as
	Brand equity in hospital marketing [My Copy] Journal of Business Research, Vol. 61, No. 1. (2008), pp. 75-82. by Kyung H. Kim, Kang S. Kim, Dong Y. Kim, Jong H. Kim, Suk H. Kang posted to brand hospital by het on 2007-11-14 07:23:06 as
	Culture, product type, and price influences on consumer purchase intention to buy personalized products online [My Copy] Journal of Business Research, Vol. 61, No. 1. (2008), pp. 31-39. by Junyean Moon, Doren Chadee, Surinder Tikoo posted to personalization by het on 2007-11-14 07:19:51 as
	Brand management and the challenge of authenticity [My Copy] The Journal of Product and Brand Management, Vol. 14, No. 7. (2005), pp. 460-461. by Michael Beverland posted to authenticity brand by het on 2007-11-14 06:58:07 as
	THE RELEVANCE OF AUTHENTICITY IN PERSONAL SELLING: IS GENUINENESS AN ASSET OR LIABILITY? [My Copy] Journal of Marketing Theory and Practice, Vol. 14, No. 1. (2006), pp. 25-35. by Allen D. Schaefer, Charles E. Pettijohn posted to authenticity by het on 2007-11-14 06:53:50 as
	Authenticity and sincerity in tourism [My Copy] Annals of Tourism Research, Vol. 28, No. 1. (2001), pp. 7-26. by John P. Taylor posted to authenticity by het on 2007-11-14 06:47:04 as
	Staged authenticity and heritage tourism [My Copy] Annals of Tourism Research, Vol. 30, No. 3. (2003), pp. 702-719. by Deepak Chhabra, Robert Healy, Erin Sills posted to authenticity culture by het on 2007-11-14 06:44:52 as
	The ‘real thing’: Branding authenticity in the luxury wine trade [My Copy] Journal of Business Research, Vol. 59, No. 2. (2006), pp. 251-258. by Michael Beverland posted to authenticity by het on 2007-11-14 06:38:07 as
	Rethinking authenticity in tourism experience [My Copy] Annals of Tourism Research, Vol. 26, No. 2. (1 April 1999), pp. 349-370. by Ning Wang posted to authenticity tourism by het on 2007-11-09 12:12:01 as along with 2 people chriss ellormellor
	Touristic quest for existential authenticity [My Copy] Annals of Tourism Research, Vol. 34, No. 1. (January 2007), pp. 181-201. by Hyounggon Kim, Tazim Jamal posted to authenticity tourism by het on 2007-11-09 12:06:50 as
	THE TOURISM-LEISURE BEHAVIOURAL CONTINUUM [My Copy] Annals of Tourism Research, Vol. 29, No. 4. (October 2002), pp. 972-986. by Neil Carr posted to tourism by het on 2007-11-08 00:13:21 as along with 2 people chriss taka0228
	Marketing authenticity in third world countries [My Copy] Annals of Tourism Research, Vol. 20, No. 2. (1993), pp. 302-318. by Ira Silver posted to marketing tourism by het on 2007-11-08 00:09:35 as
	Transformation of self in tourism [My Copy] Annals of Tourism Research, Vol. 18, No. 2. (1991), pp. 238-250. by Edward M. Bruner posted to tourism by het on 2007-11-08 00:09:00 as along with 1 person taka0228
	Beyond authenticity and commodification [My Copy] Annals of Tourism Research, Vol. 34, No. 4. (October 2007), pp. 943-960. by Stroma Cole posted to authenticity commodification by het on 2007-11-08 00:07:27 as
	What makes a craft souvenir authentic? [My Copy] Annals of Tourism Research, Vol. 20, No. 1. (1993), pp. 197-215. by Mary A. Littrell, Luella F. Anderson, Pamela J. Brown posted to authenticity tourism by het on 2007-11-08 00:06:05 as
	Reconceptualizing object authenticity [My Copy] Annals of Tourism Research, Vol. 33, No. 1. (January 2006), pp. 65-86. by Yvette Reisinger, Carol J. Steiner posted to authenticity tourism by het on 2007-11-08 00:04:16 as
	Understanding existential authenticity [My Copy] Annals of Tourism Research, Vol. 33, No. 2. (April 2006), pp. 299-318. by Carol J. Steiner, Yvette Reisinger posted to authenticity tourism by het on 2007-11-07 23:52:42 as along with 2 people mikemcilvain ellormellor
	Got slogan? Guidelines for creating effective slogans [My Copy] Business Horizons, Vol. 50, No. 5. (2001) by Chiranjeeva Kohli, Lancea Leuthesser, Rajneeshb Suri posted to brand slogan by het on 2007-10-30 07:09:00 as
	Framing meaning perceptions with music: The case of teaser ads [My Copy] Journal of Advertising, Vol. 30, No. 3., pp. 39-49. by Kineta Hung posted to advertising music by het on 2007-10-30 06:44:24 as
	Guidelines for selecting or modifying logos [My Copy] Journal of Marketing, Vol. 62, No. 2. (1998), pp. 14-30. by Pamela W. Henderson, Joseph A. Cote posted to brand logo by het on 2007-10-30 06:28:18 as
	A Model of Consumer Learning for Service Quality and Usage. [My Copy] Journal of Marketing Research (JMR), Vol. 44, No. 4. (20071101) by Raghuram Iyengar, Asim Ansari, Sunil Gupta posted to bayesian learning lifetime marketing modeling services by het on 2007-10-23 00:51:16 as
	Brand-Level Effects of Stockkeeping Unit Reductions. [My Copy] Journal of Marketing Research (JMR), Vol. 44, No. 4. (20071101) by Jie Zhang, Aradhna Krishna posted to assortment brand choice commerce consumers preferences by het on 2007-10-23 00:47:59 as
	Brand Synergy Effects in Multiple Brand Extensions. [My Copy] Journal of Marketing Research (JMR), Vol. 44, No. 4. (20071101) by Byung C. Shine, Jongwon Park, Robert S. Wyer posted to brand consumer extensions synergy by het on 2007-10-23 00:44:07 as
	Assessing Brand Associations for Intercollegiate Ice Hockey. [My Copy] Sport Marketing Quarterly, Vol. 16, No. 2. (20070101) by Stephen D. Ross, Hyejin Bang, Seungum Lee posted to brand sports by het on 2007-10-06 13:14:09 as
	Country-of-Origin Influences on Product Evaluations: The Impact of Animosity and Perceptions of Industriousness Brutality on Judgments of Typical and Atypical Products. [My Copy] Journal of Consumer Psychology, Vol. 16, No. 3. (20060101) by Sung T. Hong, Dong K. Kang posted to marketing policy social by het on 2007-10-06 12:57:56 as
	Reflective and Impulsive Determinants of Consumer Behavior. [My Copy] Journal of Consumer Psychology, Vol. 16, No. 3. (20060101) by Fritz Strack, Lioba Werth, Roland Deutsch posted to behavior consumer impulse by het on 2007-10-06 12:54:30 as

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authenticity	13
brand	12
tourism	9
marketing	5
advertising	4
television	3
consumer	3
services	3
music	3
jingles	3
parasocial	3
personalization	3
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cost	1
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commerce	1
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community	1
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perception	1
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tversky	1
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culture	1
conjoint	1
attribute	1
categorization	1
assortment	1
behavior	1
social	1
learning	1
policy	1
soical	1
quality	1
modeling	1

het's library 56 articles Export

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