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How do people really seek information about others?: Information seeking across Internet and traditional communication channels Export

Journal of Computer-Mediated Communication, Vol. 13, No. 3. (2008), pp. 751-767.

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The present research describes the manner in which individuals use various media in the interpersonal information seeking process. Stephens' (2007) information and communication technology (ICT) succession theory was applied to an interpersonal information seeking context, and hypotheses and research questions about the channels people use to seek information about others of various relationship to the seeker were offered. Two hundred and twenty-five participants responded to a survey about this topic, and they reported a greater likelihood to seek information about less-known targets using channels where they would be unidentifiable. However, participants reported a greater likelihood to seek information about more-known targets using channels where they would be identifiable. Channels such as social networking websites were frequently reported to be useful regardless of whether the target was well known or less known. Properties of these channels and their implications for interpersonal information seeking as well as theoretical implications of these findings are discussed and directions for future research are examined. How do people really seek information about others?: Information seeking across Internet and traditional communication channels The present research describes the manner in which individuals use various media in the interpersonal information seeking process. Stephens' (2007) information and communication technology (ICT) succession theory was applied to an interpersonal information seeking context, and hypotheses and research questions about the channels people use to seek information about others of various relationship to the seeker were offered. Two hundred and twenty-five participants responded to a survey about this topic, and they reported a greater likelihood to seek information about less-known targets using channels where they would be unidentifiable. However, participants reported a greater likelihood to seek information about more-known targets using channels where they would be identifiable. Channels such as social networking websites were frequently reported to be useful regardless of whether the target was well known or less known. Properties of these channels and their implications for interpersonal information seeking as well as theoretical implications of these findings are discussed and directions for future research are examined. Wie suchen Menschen nun wirklich Informationen über andere? Informationssuche im Internet und über traditionelle Kommunikationskanäle Die vorliegende Forschungsarbeit beschreibt die Art und Weise, wie Personen im Prozess der interpersonalen Informationssuche verschiedene Medien nutzen. Stephens' (2007) Theorie der Informations- und Kommunikationstechnologie-Abfolge wurde auf die interpersonale Informationssuche angewandt. In diesem Rahmen werden Hypothesen und Forschungsfragen formuliert bezüglich der Kanäle, die von Menschen genutzt werden, um Informationen über andere, die in verschiedenartigen Beziehungen zum ihnen selbst stehen, zu suchen. 225 Teilnehmer beantworteten einen Fragebogen zu diesem Thema. Die Befragten gaben an, dass sie eher solche Kanäle nutzen, bei denen sie eher nicht identifizierbar bleiben, wenn sie Informationen über wenig bekannte Zielpersonen suchen. Die Informationssuche bei bekannten Zielpersonen erfolgt eher über Kanäle, bei denen sie identifizierbar sind. Die Befragten gaben außerdem an, dass Kanäle wie soziale Netzwerkseiten sowohl für bekannte als auch weniger bekannte Zielpersonen brauchbar sind. Die Eigenschaften dieser Kanäle und die Auswirkungen für die interpersonale Informationssuche werden ebenso diskutiert wie theoretische Folgerungen der Ergebnisse und Implikationen für zukünftige Forschung. ¿Cómo Busca la Gente Información Acerca de Otros?: La Búsqueda de Información a través del Internet y los Canales Tradicionales de Comunicación La presente investigación describe la manera en la cual los individuos usan varios medios en el proceso de búsqueda de información interpersonal. Aplicamos la teoría de sucesión de información y comunicación tecnológica de Stephens (2007) (ICT) al contexto de la búsqueda de información interpersonal, y las hipótesis y preguntas de investigación sobre los canales que la gente usa para buscar información acerca de otros relacionados con ellos. Doscientos veinticinco participantes respondieron a una encuesta sobre este tema, y reportaron una mayor probabilidad de buscar información sobre metas menos conocidas usando los canales donde serían menos identificados. No obstante, los participantes reportaron mayor probabilidad de buscar información sobre metas más conocidas usando canales donde serían identificados. Los canales tales como sitios de redes sociales de Internet fueron frecuentemente reportados como útiles sin importar si la meta era bien conocida ó no. Examinamos las propiedades de estos canales y sus implicaciones para la búsqueda de información interpersonal. También discutimos las implicancias teóricas de estos resultados y las direcciones para investigaciones futuras.


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