Estrategia para mejorar la difusión de los resultados de investigación con la Web 2.0

Scientific communication is being enriched by the introduction of new ways of storage, publication and dissemination of the results. These include the services of the Web 2.0 which are still largely unknown to researchers. In this context the objective of this paper is to illustrate how we can strategically use Web Services 2.0 to disseminate and give greater visibility to scientific publications. To this end we present a series of services of interest to scientific communication (Blogger, Twitter, Facebook, Slideshare y E-Lis) and explain the role they can play in communicating scientific results. It also shows how these services should be logically interrelated, which we call the strategic dissemination cycle. In the last section, the authors collected a set of webmetric indicators classified into three groups (social influence, use, recognition) to evaluate the success of the dissemination strategy and the visibility of a work in the Web 2.0.