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In-Stat Reports Up to 25 Million US Mobile Phones Could Also Be Mobile Wallets by 2011 |
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AbstractAs many as 25 million wireless phone subscribers in North America could be using their mobile phones as mobile wallets by 2011, reports In-Stat (http://www.in-stat.com), a high-tech market research firm. Unlike M-commerce, the mobile transaction concept touted in the 1990s that never took hold, the mobile wallet is a much more versatile application that includes elements of mobile transactions, as well as other items one may find in a wallet, such as membership cards, loyalty cards, and other forms of identification. This research is part of In-Stat's Mobile Consumer service, which integrates primary end-user research, strategic industry analysis, technology assessment, and applied econometrics to provide a unique 360-degree view of the US consumer market for mobile wireless services. It examines the US market for wireless data and multimedia applications, including SMS, MMS, mobile gaming, location-based services, downloadable content, mobile video and music, and wireless Internet services. It also provides a complete market view by combining analysis of technology trends and consumer behavior, including tracking and forecasting of wireless data spending by segment.
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