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Why we tag: motivations for annotation in mobile and online media Export

In CHI '07: Proceedings of the SIGCHI conference on Human factors in computing systems (2007), pp. 971-980.

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annotation tagging

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Why do people tag? Users have mostly avoided annotating media such as photos -- both in desktop and mobile environments -- despite the many potential uses for annotations, including recall and retrieval. We investigate the incentives for annotation in Flickr, a popular web-based photo-sharing system, and ZoneTag, a cameraphone photo capture and annotation tool that uploads images to Flickr. In Flickr, annotation (as textual tags) serves both personal and social purposes, increasing incentives for tagging and resulting in a relatively high number of annotations. ZoneTag, in turn, makes it easier to tag cameraphone photos that are uploaded to Flickr by allowing annotation and suggesting relevant tags immediately after capture.


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