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"YOU CANNAE JUST TAKE CIGARETTES AWAY FROM SOMEBODY AND NO' GIE THEM SOMETHING BACK": CAN SOCIAL MARKETING HELP SOLVE THE PROBLEM OF LOW-INCOME SMOKING?

by: Susan Macaskill, Martine Stead, Anne M Mackintosh, Gerard Hastings
Social Marketing Quarterly, Vol. 8 (April/0January 2002), pp. 19-34.

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