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Project Massive: A study of online gaming communities

by: AF Seay, WJ Jerome, KS Lee, RE Kraut
CHI (24-29 April 2004)


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jirlong has 0 private notes and 1 public note for this article.

• Survey: WOWUI究竟能做哪些事?(將UI分級、分類)

• 關係(Relationship)有分個體之間、與組織之間的關係。

• 玩家進行交談的內容(In-Game communications): ○ 多量 § The exchange of support and advice (77%) § Social exchanges / small talk (77%) § Coordination and scheduling of activities (76%) ○ 少量 § Talking about sharing personal experiences (53%) § Dealing with guild management issue (58%) ○ 以此記錄是普查記錄或者針對某一公會記錄?可能會有所偏差。

• Out-of-game Communications ○ Coordinating and scheduling activities (57%) ○ Exchange of support and advice (55%) ○ Social exchanges (53%) • 28% of respondents has not out-game communication with member of their guild.


• 本研究以問卷訪談的方式獲得 ○ 玩家在遊戲內進行交談的內容 ○ 玩家在遊戲外進行交談的內容 ○ 參與公會與否對遊戲時間的影響 ○ 成員的公會內外討論比例 ○ 成員在遊戲外以什麼方法進行交談

• Measuring community by OCQ (Organizational commitment Questionnaire) Score • Guild-related attributes associated with higher OCQ scores ○ The proportion of guild members in a player's play groups ○ The frequency of preplanned guild activities ○ Motivation to play MMPs as a way to interact socially with online friends ○ Frequent use of Email to contact group members OUTSIDE the game ○ Frequent use of Message Boards to contact group members OUTSIDE the game. ○ Examine the relationship of OCQ score and hours played per week.

• Preplanning of play activities is the primary type of out-of-game communication and the second most common content type for in-game communication.

• CITE: Mowday, R. (1979) The Measurement of Organizational Commitment. Journal of Vocational Behavior.

jirlong (public note) - 2007-05-30 15:02:54

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X Abstract

Massively Multiplayer Online Games (MMOGs) continue to be a popular and lucrative sector of the gaming market. Project Massive was created to assess MMOG players’ social experiences both inside and outside of their gaming environments and the impact of these activities on their everyday lives. The focus of Project Massive has been on the persistent player groups or “guilds” that form in MMOGs. The survey has been completed online by 1836 players, who reported on their play patterns, commitment to their player organizations, and personality traits like sociability, extraversion and depression. Here we report our cross-sectional findings and describe our future longitudinal work as we track players and their guilds across the evolving landscape of the MMOG product space.


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