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Writing Refereed Journal Articles - An Editor's View Export

The Marketing Review, Vol. 4, No. 4., pp. 445-451.

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New academics frequently ask for advice on getting their work published in refereed journals. This short paper, which is based on a presentation given to the Academy of Marketing on 7th July 2004, offers some guidance on selecting and targeting journals, considers the refereed review process, and discusses other key issues which may be of interest to researchers.


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