While other studies have explored the application and enrollment decisions of students, none have explicitly considered how selected factors affect an individual's choice to initially consider a particular institution. This study uses data on where New Hampshire seniors have their SAT scores sent to examine what factors influence a student's decision to consider attending different types of institutions in the region, and whether student choice is affected by parental education and income. The results show that first-generation students and students with college-educated parents consider attending similar postsecondary institutions. Likewise, having a low family income does not appear to restrict college-interested students from considering more exclusive and/or expensive institutions. Students are also found to be most interested in institutions where their ability more closely matches the average ability profile of enrolled students.