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Innovating Through Design Export

by: Roberto Verganti
Harvard Business Review, Vol. 84, No. 12. (December 2006), pp. 114-122.

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innovation microdesign

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How firms can create and launch products that are radically innovative in terms of their symbolic and emotional content? How can they detect subtle changes in the socio-cultural and business context and propose new product meanings that meet the unexpressed aspirations of people?


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