Manipulating perceived social presence through the web interface and its impact on attitude towards online shopping Export

@article{citeulike:4168637, abstract = {Electronic commerce typically lacks human warmth and sociability, since it is more impersonal, anonymous and automated than traditional face-to-face commerce. This paper explores how human warmth and sociability can be integrated through the web interface to positively impact consumer attitudes towards online shopping. An empirical study was undertaken to investigate the impact of various levels of socially rich text and picture design elements on the perception of online social presence and its subsequent effect on antecedents of attitudes towards websites. Higher levels of perceived social presence are shown to positively impact the perceived usefulness, trust and enjoyment of shopping websites, leading to more favourable consumer attitudes. Implications of these finding for practitioners and future research are outlined.}, address = {Duluth, MN, USA}, author = {Hassanein, Khaled and Head, Milena}, citeulike-article-id = {4168637}, citeulike-linkout-0 = {http://portal.acm.org/citation.cfm?id=1265984.1266057}, citeulike-linkout-1 = {http://dx.doi.org/10.1016/j.ijhcs.2006.11.018}, doi = {10.1016/j.ijhcs.2006.11.018}, issn = {1071-5819}, journal = {Int. J. Hum.-Comput. Stud.}, keywords = {ecommerce, hci}, number = {8}, pages = {689--708}, posted-at = {2009-03-12 15:31:22}, priority = {2}, publisher = {Academic Press, Inc.}, title = {Manipulating perceived social presence through the web interface and its impact on attitude towards online shopping}, url = {http://dx.doi.org/10.1016/j.ijhcs.2006.11.018}, volume = {65}, year = {2007} }

TY - JOUR ID - citeulike:4168637 L3 - citeulike-article-id:4168637 N2 - Electronic commerce typically lacks human warmth and sociability, since it is more impersonal, anonymous and automated than traditional face-to-face commerce. This paper explores how human warmth and sociability can be integrated through the web interface to positively impact consumer attitudes towards online shopping. An empirical study was undertaken to investigate the impact of various levels of socially rich text and picture design elements on the perception of online social presence and its subsequent effect on antecedents of attitudes towards websites. Higher levels of perceived social presence are shown to positively impact the perceived usefulness, trust and enjoyment of shopping websites, leading to more favourable consumer attitudes. Implications of these finding for practitioners and future research are outlined. IS - 8 JF - Int. J. Hum.-Comput. Stud. SN - 1071-5819 AD - Duluth, MN, USA EP - 708 TI - Manipulating perceived social presence through the web interface and its impact on attitude towards online shopping PB - Academic Press, Inc. VL - 65 SP - 689 KW - ecommerce KW - hci AU - Hassanein, Khaled AU - Head, Milena PY - 2007/// UR - http://dx.doi.org/10.1016/j.ijhcs.2006.11.018 ER -